How to Profit from Europe's Folly

By Dr. Steve Sjuggerud
August 5, 2008
The euro is now 50% overvalued versus the U.S. dollar...

In fact, the euro is as expensive as it's ever been. So it's time for it to come back to earth. Let me explain the story...

The euro went from expensive to outrageously expensive in the last year, as the chart shows.



Now, the euro has reached the point of ridiculousness. Here's a concrete example: A McDonald's Big Mac in Europe will cost you 50% more than a Big Mac in the States.

The Economist magazine's Big Mac Index is actually a pretty darn useful gauge of which currencies are cheap and which are expensive. This index simply compares the price of a McDonald's Big Mac in all the major currencies of the world. The theory goes that countries with similar levels of development should have similarly priced Big Macs. So in theory, a Big Mac should cost roughly the same in Europe and America.

According to the Economist, early 1995 was the last time a Big Mac was 50% more expensive in Europe than it was in the States. The last time Europe's currency got this expensive, it crashed by nearly half.

The Euro Hasn't Been This Expensive Since 1995



Could the euro continue to get even more expensive? Of course. But as the Big Mac chart suggests, the euro currency "rubber band" is stretched as far as it's ever been stretched.

The rubber band always returns to its "equilibrium" state of value. Just when is the question.
Could the euro continue to get even more expensive? Of course. But as the Big Mac chart suggests, the euro currency "rubber band" is stretched as far as it's ever been stretched.
In the latest issue of my newsletter Sjuggerud Confidential, I told my readers about the very best way to safely make money on the euro falling. I think we'll make 50% or more over the next two years.

We are at the brink of a major downtrend in the euro. I think it's time to make a safe wager. Bet against the euro while it's extremely overvalued and get out in two years or so. The euro will probably still be too expensive, but it'll be a lot cheaper than it is now.

Good investing,

Steve